The Aha! Moment
In August of 2012, Bio-Rad launched the Science Ambassador program, a corporate responsibility initiative fostering hands-on life science education. The program links interested scientists with interested nearby teachers through a simple website, so that the scientists can visit classrooms to conduct an exciting, one-hour DNA extraction lab. Bio-Rad facilitates these connections and supplies the scientists with free Genes in a Bottle™ DNA kits for up to 36 students per class, as well as easy-to-follow lesson plans.
In under a year’s time, the program has already made significant progress. Nearly 300 scientists and 300 teachers across the U.S. and Canada have signed up. And, in the single most important measure, more than 5,500 students (plus one big city mayor) have had the program’s signature lab experience: an up-close and personal encounter with their own DNA.